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WordPress Development

Why WordPress?

Thousands of extensions, user friendly and easy to use.

WordPress is a powerful platform for creating and managing a website.  It is easy to use and is highly customisable to provide a wide range of features.  WordPress also offers a library of plugins and themes to customise your website to your exact specifications.

Additionally, WordPress is a highly secure platform, with frequent updates to ensure your website is safe from potential security threats.  With Prelude, you can create a website that is tailored to your specific needs, without compromising on quality.

Some of the most well-known companies use WordPress, including Sony, CNN, Samsung and eBay.

Why WordPress?

WordPress is a powerful and versatile Content Management System (CMS) that is widely used by individuals, businesses, and organisations of all sizes to create and manage their websites.  With an ever-growing selection of features and benefits, WordPress is an excellent choice for anyone who wants to create a website, whether it is for personal or business use.

One of the greatest advantages of WordPress is how easy it is to use.  Its straightforward user interface allows anyone to get started with creating a website, regardless of their coding knowledge.  It is also optimised for SEO and includes features like custom permalinks and SEO solutions to help boost your website’s visibility in search engine results.

WordPress also provides a high level of security and is regularly updated to protect against hackers and malware.  It also has features such as user roles and permissions to help you control who can access your website and its data.  Also, f you ever have any questions or concerns, Prelude experts are always ready to help you.

Website or Blog

WordPress is extremely versatile and can be used to create a wide range of websites and content. From simple blogs to complex e-commerce websites, WordPress is a great choice for any project.

Open Source

WordPress is an open source software, meaning it is free to use and modify. It is developed and maintained by a global community of developers and volunteers, and anyone can contribute to its development.

Media Manager

WordPress has an easy-to-use media manager for managing and organising images and other media files. This allows you to easily upload, delete, and organise images and other media files.

Content Management

WordPress features an advanced content editor that makes content creation and editing easy. The content editor is easy to use and allows users to format content, add images, embed videos, and more.

WordPress Development

  • High-quality WordPress website design that meets your objectives and appeals to users
  • WordPress customisation and theming to ensure your site looks beautiful
  • Intelligent WordPress integration with other systems such as databases and payment platforms
  • Expert brand development and graphic design to give you a compelling and cohesive brand identity
  • Strategic digital marketing to attract visitors to your site
  • Long-term WordPress support and maintenance to ensure your website stays secure, up-to-date and performing optimally

Frequently Asked Questions

What type of website do I need?

We consider there to be three main types of website – Basic, Gallery, E-Commerce.  Which type do you need?

Basic Website: The Static Shop Window

A basic website serves as a static digital storefront, displaying essential information without the complexities of interactive elements.  Think of it as a company brochure that has been translated into a web format.  Visitors browse through the pages, view the content, and gather the information they need.  There may be text, images, and perhaps a contact form, but the user experience is passive.

A basic website doesn’t rely on constantly changing content or complex backend systems.  As such, it requires minimal maintenance, which can be reactive: fixing issues as they arise, such as broken links, outdated plugins, or server downtime.  Regular updates to content or design are not as critical, because the website is not expected to be a living, breathing entity.

However, a basic website is not entirely “set and forget.”  Security patches, backups, and ensuring the site remains mobile-friendly are still necessary tasks, but these can be addressed as needed rather than as part of a strict schedule.  The goal is to keep the site functional as long as it serves its purpose, which is simply to present information to visitors without expecting any significant interaction.

Key Considerations:
  • Maintenance: Low-level, reactive; handle issues when they arise
  • Security: Regular updates, but not intensive
  • Content Updates: Rare, only when absolutely necessary
  • Performance: Basic performance checks, ensuring the site loads reasonably fast

 

Gallery Website: The Interactive Showroom

A gallery website is a step up from the basic model.  It features dynamic content that needs to be regularly updated by the website owner, making it more than just a static shop window.  Think of it as an interactive showroom where visitors can browse new content, engage with multimedia elements, and interact with various components of the website.  For businesses, this might include product galleries, portfolios, blogs, or even user-generated content.

With more interactivity comes the need for more proactive maintenance.  Dynamic content means there is more potential for things to go wrong if not properly maintained.  Regular content updates can lead to broken links, outdated images, or conflicts with plugins and themes.  The website needs to stay visually appealing, functional, and user-friendly at all times, as it is a direct reflection of the business’s brand.

Proactive maintenance ensures that the site remains engaging and fully functional.  This includes scheduled content updates, routine performance checks, and ensuring that the website remains compatible with new browsers and device standards.  The goal is to always offer an optimum experience, where visitors not only engage with the content, but leave with a positive impression of the brand.

Key Considerations:
  • Maintenance: Proactive and scheduled; regular updates and checks
  • Security: Regular monitoring, especially with new content uploads
  • Content Updates: Frequent, ensuring that the site is up-to-date and always looks fresh and contemporary
  • Performance: Needs regular optimisation to handle growing content and traffic

 

E-Commerce Website: The Revenue-Generating Machine

An e-commerce website is the most complex type of online presence.  It is not just a gallery or a shop window – it is the entire store.  The site includes intricate features like detailed product listings, user accounts, a shopping cart, payment processing, and customer support functionality.  Visitors are not just browsing; they are customers who are making purchases.  Every interaction with the website can directly impact revenue, which means uptime, accuracy, and security are paramount.

With so many moving parts, an e-commerce website requires rigorous, scheduled maintenance, often involving real-time support.  If the website goes down, or if a checkout process fails, it can result in immediate loss of revenue and customer dissatisfaction.  Proactive maintenance here is not just about keeping things running smoothly; it is about ensuring that every aspect of the customer journey – from product discovery to payment – is flawless.

This includes regular updates to the e-commerce platform, ensuring product listings are accurate (stock levels, descriptions, images), and optimising the checkout process to reduce cart abandonment.  Additionally, robust security measures are a must to protect customer data and prevent breaches.  As such, e-commerce websites often require 24/7 monitoring and support to ensure that they remain fully operational, especially during peak traffic periods.

Key Considerations:
  • Maintenance: Intensive, proactive, with real-time support to ensure 24/7 uptime
  • Security: High-level, with constant monitoring to protect customer data
  • Content Updates: Daily updates to product listings, promotions, and offers
  • Performance: Critical; the site must be able to handle high traffic and ensure fast loading times, especially during sales and peak periods

WordPress is the most widely used content management system (CMS) in the world and is the most popular CMS used to create websites, blogs, and other forms of content.  It has millions of active users worldwide and is designed to be simple and intuitive to use, even for beginners.  With a drag-and-drop functionality and an extensive library of features, WordPress makes creating content a breeze.

Is WordPress easy to use?

Yes, WordPress is designed to be user friendly, even for those who are new to the platform.  The intuitive interface and drag-and-drop features make creating content a breeze.  Plus, the WordPress platform is designed with beginners in mind, offering plenty of tutorials and support resources to help users get up and running quickly.  Additionally, users can benefit from a wide range of plugins, themes, and our maintenance service, that can be used to customise their WordPress site to suit their needs.  With all these features, WordPress is an excellent choice for anyone looking to create a website or blog.

Is WordPress secure?

Yes, WordPress is equipped with a powerful security system to safeguard its users against malicious attacks.  Regular monitoring and updates by the Prelude team ensure that our clients can have peace of mind that their website is secure and protected.  The security system is designed to be robust and reliable, making sure that the website data is kept safe and secure.  Additional measures have been taken to protect users from hackers, with security plugins available to further enhance the security of your website.  With the right precautions, you can rest assured that WordPress is a reliable and secure platform on which to host your website.

Does WordPress have a media manager?

Yes, WordPress has an incredibly easy-to-use media manager which is ideal for managing and organising images and other types of media files.  The media manager has a range of options that enable users to easily upload, delete, and organise images and other media files.  Additionally, the media manager offers a range of options for resizing, cropping, and compressing images to ensure that they can be used for optimum performance.  This makes the media manager an invaluable tool for anyone wanting to take their WordPress website to the next level.

Is WordPress mobile friendly?

Absolutely!  WordPress websites are designed to be mobile friendly, taking into account factors such as screen size, user interface and touch-friendly navigation. This makes it easy to access content on any device, as the website content is optimised specifically for mobile devices.  This ensures that users can easily navigate and view content on smartphones and tablets, without any lag or difficulty in loading.  Additionally, the website’s design ensures that the content is presented in a way that is easy to read, even on smaller devices.

Does WordPress have an advanced content editor?

Yes, WordPress also has an advanced content editor that makes content creation and editing a breeze.  For novice users, the content editor is easy to use and allows them to format content, add images, embed videos, and more quickly and efficiently.  The content editor also includes a wide range of tools for creating and formatting content, such as the ability to add tables, columns, and other formatting elements.  With these tools, users can easily customise their content and make it look great.  In addition, the content editor also offers a wide variety of helpful plugins and add-ons to further enhance the content creation and editing experience.

Is WordPress optimised for SEO?

Yes, WordPress is highly optimised for search engine optimization (SEO), so our clients can take advantage of the powerful tools it provides to maximise their website’s visibility in search engine rankings.  Not only does WordPress offer users a range of SEO tools, but it also has a variety of built-in features that make optimising for better search engine rankings easier than ever.  From automatically generating meta tags and titles to helping you create custom URL structures, WordPress has you covered when it comes to ensuring your website is optimised for best SEO performance.

The Legal Stuff

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